ShermansTravel Adopts Big Data, Taps Lotame | Lotame

Tyler Loechner of MediaPost shared the news of our new partnership with ShermansTravel today. Click here to see the original on Mediapost or read below.  ShermansTravel Media has selected Lotame as their data management platform (DMP). The partnership comes at a time when travel marketers are increasingly adopting Big Data and programmatic targeting. ShermansTravel will use the platform to manage its […]