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BigData-Startups | How Nestlé Understands Brand Sentiment Of …

Print PDFNestlé is a very big company, with 486 factories in 86 countries and employing over 330.000 employees worldwide. The have a global portfolio of more than 2.000 global and local brands and they are the leading company in nutrition, health and wellness products. In 2012 they had total revenue of 75 billion euro (98 billion dollar), serving millions of […]

Big Data is in the driver's seat at Hertz – BigData-Startups

Print PDFHow do you keep track of 10.000s of customer touch points a day, divided over 8.300 locations in 146 countries? Hertz used to do this by manually registering customer satisfaction via paper surveys that would take weeks to analyse. Whenever action was needed, it usually was too late and a customer was lost. Using Big Data they managed to […]