study

[1312.6635] Topic and Sentiment Analysis on OSNs: a Case Study …

Computer Science > Social and Information Networks
Title:
Topic and Sentiment Analysis on OSNs: a Case Study of Advertising Strategies on TwitterAuthors:Shana Dacres,
Hamed Haddadi,
Matthew Purver(Submitted on 23 Dec 2013)
Abstract: Social media have substantially altered the way brands and businesses
advertise: Online Social Networks provide brands with more versatile and
dynamic channels for advertisement than traditional media (e.g., TV and radio).
Levels of […]

Why Big Data is a Scary Investment | Big Spaceship

By Tony ClementData Driven AnxietyThe words ‘Big Data’ have been very busy.  They have single handedly brought a new breed of data desire to our lives and injected some youthful excitement for brands (and agencies) to grasp for – an enthusiasm that has led to many meetings, in many companies about many metrics.  And beyond all the talk, we’ve seen […]

Will the Stock Market Ever Return to “The Good Old Days?” – Mint

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MintLife investing expert Matthew Amster-Burton is answering questions from Mint.com Facebook fans.
If you’d like to ask Matthew a question about investing, retirement planning, or saving for college, drop us an email.
MintLife reader Ryan asks:
Why bother anymore? The stock market, even mutual funds, struggle for a constant 3-4%, nothing like the 6-10% like it used to be.
and reader Wesley asks:
I have a little […]

Is there a “Secret Recipe” for Successful Stock Trading? | Stock Brain

“Secret Recipe” for Successful Stock Trading?Throughout the course of multiple studies one common trend has become glaringly apparent when searching for an indication for the potential for future performance of stocks….. hold your breath…. Valuation.  Simply put, over the course of time in an investment, cheaper stocks are tending to deliver better returns to the investor than the expensive ones.  Seems […]

“Buzz” vs. Sentiment – Word of Mouth's Most Important Distinction

The marketing world has been buzzing this week about a new study from
social superstar Coca-Cola. Despite the brand’s massive social
following and celebrated dedication to highly-sharable content, recent analysis by the Coke team found that online buzz had no measurable impact on short-term soft drink sales.Many clung to the study’s findings that TV and display ads showed
more sales […]