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Why Is Positive Sentiment About Obamacare Increasing? | Twitter …

SharePinterestFacebookEmailFollowing last week’s revelations concerning President Obama’s broken promises about the benefits of Obamacare, the president’s poll numbers have fallen dramatically.But has the president seen the same blowback on social media? Using the analytics tool Crimson Hexagon, we tracked the sentiment surrounding Obamacare over the last week.Of the 8,869 relevant social media posts, support for the president’s healthcare law has […]

Need Context With Social Sentiment? Talk To Customers

In a world full of signals from social media and its underlying sentiment, marketers are scrambling to find meaning. They may have pages of power point slides and charts that indicate sentiment and topics related to their brands, but often wonder:
*Are these people talking about my brand my actual customers or just random followers?
*What does the sentiment analysis […]