Online brand sentiment analysis – Smart Insights Digital Marketing …

An introduction to measuring and managing online sentimentLove. Hate. Frustration. Happiness. Security. Excitement. Satisfaction. Desire. Apprehension. Impatience.Just a small selection of common emotions that we feel pretty much every day, as we go about our lives. Many of these emotions are felt and experienced as we interact with hundreds of brands throughout the day. Perhaps it’s the steaming hot coffee and service of Starbucks in the morning, making you feel […]