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Can a Successful Ad Campaign Improve Your Social Sentiment …

There is a lot of advice out there about what actions a brand can take in social media to improve its sentiment score. Tweet more, build a community, run a contest—the list is endless. But what about your other marketing efforts? Can an offline advertising campaign improve your online, social sentiment?To find out we took a look at social mentions […]

Social Media's Naughty Or Nice List: Which Brands Are Winning In …

Author: Kate Dunham Kate Dunham on the Web Kate Dunham on LinkedIn Kate Dunham is a Content Marketing Specialist at uberVU, a platform that delivers real-time marketing insights powered by social media data. She has experience in social media management and editorial, having written for Brides.com and ELLE.com. She has a BS in Advertising from […]