Bangalore : A new IBM Social Sentiment analysis of 250,000 online conversations reveals the travel preferences of Indian consumers – which point to consumer interest and enthusiasm for spending holidays abroad. The preferred international holiday destination for 2013 is London and preferred domestic holiday destination is GoaAccording to the latest IBM Social Sentiment analysis, travel and hospitality was trending as […]
MOUNTAIN VIEW, Calif. – Dec. 19, 2013 – Companies are recognizing the value of social media as a marketing and brand management tool, as well as customer service and support channel. Social media is also becoming a core consumer and business-user forum. Consequently, social media analytics emerged as a popular tool to measure social-site traffic, but more importantly, to obtain […]
Author: Kate Dunham Kate Dunham on the Web Kate Dunham on LinkedIn Kate Dunham is a Content Marketing Specialist at uberVU, a platform that delivers real-time marketing insights powered by social media data. She has experience in social media management and editorial, having written for Brides.com and ELLE.com. She has a BS in Advertising from […]
Source: DefSysThe Army wants to be able to anonymously scan social media platforms and open-source information from up to 40 countries and in 66 languages, and perform big data analytics on huge data sets of the information in search of trends in political, military, economic and other areas. And it wants to be able to do it from a smartphone.In […]
Analysis of people’s perception after reality show Bigg Boss participant Armaan Kohli gets arrested on a complaint filed by Sofia HayatThis season of Bigg Boss has been in the highlights for all the wrong reasons. And with show contestant, Armaan Kohli, getting arrested after evicted contest Sofia Hayat filed a complaint with the Mumbai police accusing Armaan of assaulting […]
IBM Analytics: The price conscious Indian customer is more stylish than ever before! – IBM Social Sentiment Index–>
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IBM Analytics: The price conscious Indian customer is more stylish …
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Reputation management is – and always has been – essential in growing your business and customer list. While it’s impossible to keep 100% of customers happy, it’s vitally important to know what is being said about your brand online, and to be able to follow-up with those dissatisfied folks to (hopefully) resolve their issues.Social search tools give you the ability […]
Social media monitoring gets a bad rep.On one end of the spectrum, it’s the rote, boring thing you have to do to keep up with your brand’s mentions. On the other end of the spectrum, it’s… well, super-creepy stalking.I prefer to think of social monitoring as sleuthing – using all the resources available to you to get the fullest picture […]
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Every year, around December, I write my predictions for the next year. I love it. I sit in a room with some colleagues and brainstorm on what we think will happen next year and then I go to my crystal ball and look into the future, and just to make sure I’m not too off, I take my DeLorean […]
