Print PDFNestlé is a very big company, with 486 factories in 86 countries and employing over 330.000 employees worldwide. The have a global portfolio of more than 2.000 global and local brands and they are the leading company in nutrition, health and wellness products. In 2012 they had total revenue of 75 billion euro (98 billion dollar), serving millions of […]
Speculation is flying this week as Apple gears up to make its much-anticipated announcement on Tuesday, September 10. Will iPhones come in new colors? Will there be a low-cost version? Will it scan your fingerprints?
We won’t know for sure until tomorrow. But for Apple shareholders, those questions are minor details compared to the real issue: Will the new iPhone sell?
This […]
Brands’ Social Mentions Gradually Turning Positive in the USJuly 29, 2013 by MarketingCharts staffBrand conversations are on the rise on Twitter, and Twitter users who mention brands have an increasingly amplified voice. While the social space no doubt heightens the opportunity for good PR, bad news can also spread like wildfire. (Recent research suggests that bad customer service interactions are […]
Our API directory now includes 22 sentiment APIs. The newest is the Bitcoin Sentiment API. The most popular, in terms of mashups, is the Klout API. We list 7 Klout mashups. Below you’ll find some more stats from the directory, including the entire list of sentiment APIs.In terms of the technical details, REST and JSON lead the way. There are […]
From 19 to 21 April 2013, the University of Lausanne in Switzerland hosted an international conference on the subject of ‘Emotion, Affect, and Sentiment: The Language and Aesthetics of Feeling’. Agnieszka Soltysik, Andreas Langlotz, and Juliette Vuille organised the conference on behalf of the Swiss Association of University Teachers of English (SAUTE). Here, Mary Flannery and Juliette Vuille reflect on […]
In 2001, Pakistan came on the world map across US university campuses, claimed to be host to a number of highly dangerous enemies of the ‘free world’. Over the next few years, it successfully gained the status of ‘World’s most Dangerous Country’ courtesy of Newsweek, as though before it existed it was not dangerous, let alone a country. This is […]
About Chris Boudreaux
Chris Boudreaux helps brands transform their business operations through digital and social media. He published The Most Powerful Brand on Earth in 2013 with Susan Emerick of IBM, and he is building a community for Employee Advocacy practitioners at SocialMediaGovernance.com.
His work has been featured by media including Forrester, Gartner, Harvard Business Review, Inc. magazine and Mashable. In 2012, […]
The Heineken Social Tracker will listen to Twitter and use this data to drive large-scale visual animations projected onto a purpose built set in Dublin city centre on Heineken Cup final weekendLast weekend was Heineken Cup semi-final weekend and the tournament’s title sponsor created a ‘social tracker’ to measure the mood of rugby fans across Twitter.The infographic (below) shows the […]
Apologies for cross-posting,
Submissions are invited for the 4th edition of Sentiment Elicitation from
Natural Text for Information Retrieval and Extraction (SENTIRE), the IEEE ICDM
workshop series on opinion mining. The term SENTIRE comes from the Latin feel
and it is root of words such as sentiment and sensation. SENTIRE aims to provide
an international forum for researchers in the field of opinion mining and
sentiment […]
The marketing world has been buzzing this week about a new study from
social superstar Coca-Cola. Despite the brand’s massive social
following and celebrated dedication to highly-sharable content, recent analysis by the Coke team found that online buzz had no measurable impact on short-term soft drink sales.Many clung to the study’s findings that TV and display ads showed
more sales […]
