Social media listening helps gauge customer sentiment, industry …

There are a number of marketing tools that brands can use to promote products and services to consumers, but social media may be one of the best. There are millions of people actively engaged on the platform at any given time and it only makes sense for companies to take advantage of this from a marketing perspective.

But social media isn’t just beneficial to companies when used for promotional purposes, it can also be a great source for obtaining feedback that measures consumer sentiment. Social media listening tools are great way to help any business uncover what is being discussed within its area of operations. However, many of these tools also contain the added advantage of having functionalities that allow companies to respond directly to consumers. This is a great solution for organizations that don’t just want to listen, but engage as well.

Tips for effectively listening on social media
Social media monitoring is a fairly new technique companies have started adopting to obtain essential data that can be used for strategic planning purposes. However, many organizations may not know how to get the most out of this strategy because they don’t know what to listen for. Checking the pulse of consumers using social listening techniques is one thing, but gaining insight into an entire industry is another positive offered simply from monitoring social media conversations.

Bad Rhino, a social media marketing company, lists a number of ways that companies can use social media monitoring to uncover information while also driving increased engagement:

1. Be active on social media: The most successful brands using social media today are the ones that interact with their followers. Social media is about creating two-way communication channels. The only way to uncover a customer’s likes, dislikes or to gauge what’s popular in the marketplace is to talk to them.
2. Make the necessary adjustments: After receiving feedback, if changes aren’t made that consumers can see, then the social media listening efforts undertaken by a company will all be for naught. An organization can raise its profile in the marketplace by developing reputation as a brand that takes customer feedback seriously.

These same strategies can also be adopted to help monitor industry happenings. Corporate decision-makers may set the trends, but how they’re received by the general public can be measured simply by monitoring the discussions taking place on social media.

Hootsuite suggests listening to feedback from industry-related events to help uncover marketplace sentiment and mining for discussions around subtopics.All of these tips can help a company develop stronger social media measurement skills that can result in improved marketing efforts.

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Social media listening helps gauge customer sentiment, industry …