Social media sentiment analysis on the Indian Premier League …
Analysis of people’s perception on IPL season 7
Kudos to KKR upon winning the first game of IPL7. But, this year’s IPL will be never like any of its previous versions. When so much political drama is happening and the biggest election is undergoing back at home, this IPL may lose out on much of its attractions. Also we’re returning to a neutral venue after a long time.
Since for the teams both structures and players have changed after the last IPL auction, it is difficult to say what our Cricket loving audience are expecting. Will this IPL be as hot as any of its predecessors? What will be the most trending topic this IPL? Who’re going to dominate this season? Well, it is pretty early to attempt these questions. So, let’s look at the public sentiments of #IPL7.
“What are the sentiments of masses on IPL7”?
Here are the key findings of the people’s perception based on the sentiment analysis performed using EaseSocial:
Post Analysis
• On a good note only 17% of posts carry negative sentiments and 35% carry positive sentiments and a whopping 48% carry neutral sentiments. The reason for neutral sentiments may be due to all the political drama that is happening and conflict of IPL schedule with the election dates.
Noise analysis performed by EaseSocial:
• EaseSocial defines Noise as the number of time a particular keyword has been mentioned in Social Media, “more the mentions more the noise.”
EaseSocial monitored social media responses around IPL7 in all the major social media networks and found:
• Analysis of social networks clearly showed that Twitter is the most active media with 1100+ tweets on IPL7 followed by Facebook, yahoo and GooglePlus. Googleblogs’s contribution has been minimal on this. So, most IPL viewers prefer Twitter, Facebook and Yahoo.
Preview of user comments found by EaseSocial:
Here are some comments posted across social media networks, EaseSocial shows both the comments as well as the sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar means more Positive sentiments while longer Red Bar means more Negative sentiments)
How posts about IPL7 were trending across Social Media:
As evident from the graphs below, 15th and 17th April had been two most tweeted days on IPL7 as 16th April was the grand opening day. The trend on facebook and googleblogs has remained steady for past few days. Again, the trend had picked up on 17th April possibly because it was the Election Day and also because people might be busy analysing KKR vs. MI match.
Who are the Social media Influencers with respect to IPL7?
We call those accounts social media influencers, whose posts have gained the maximum popularity across social media. Popularity is represented in terms of likes, shares and retweets.
How Sentiment analysis can be beneficial to brands:
• Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in you postings, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. So, how do you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a sentiment analysis on the trending topics using Ease Social and find out the response on various social media networks.
• EaseSocial also helps you to review the popularity of your previous posts, hourly and daily noise, the social media network which is enabling the maximum penetration to your brands posts and many more helpful statistics.
• When someone wants to understand the public sentiment about a particular match or team or a player, he/she should do a quick sentiment analysis about them and understand the public opinion. If the public sentiment is positive then it may be a good idea to go ahead with the decision to support a certain team or player. Hence, EaseSocial can be a powerful medium that helps people understand the true sentiments of people about the match and make an informed decision.
• Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and what is it that they need to improve.
You can also download this report from the link given below. Hundreds of users are using Social media sentiment analysis to gain useful insights. Generate your own sentiment analysis reports using EaseSocial. Sign up for EaseSocial today and experience the power of social media.
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Social media sentiment analysis on the Indian Premier League …
