Google Flu Trends: The Limits of Big Data – NYTimes.com

Google Flu Trends, once a poster child for the power of big-data analysis, seems to be under attack.This month, in a Science magazine article, four quantitatively adept social scientists reported that Google’s flu-tracking service not only wildly overestimated the number of flu cases in the United States in the 2012-13 flu season — a well-known miss — but has also […]