Social media is a hard industry to work in. So many people have different expectations of what can be accomplished in just a few weeks. I have had clients expect 1,000 likes on their page in one week, and a 100 sales coming from any given social media network. Than I have other clients who are happy with a few […]
When I come across stories that make my blood boil, I generally chose not to blog about them because the last thing I want to do is to generate any more exposure for the stupid misconceptions that they are promoting. But in this case, I can’t help myself. This post “3 Reasons You Can’t Measure Social Marketing ROI” feeds into […]
Big data isn’t just a buzz word — it’s a proven way to improve the bottom line.Good marketing analytics can make all the difference for effective campaigns and company growth, according to data from McKinsey on Marketing and Sales, a branch of global management and consulting firm McKinsey. Using these metrics well can increase a company’s return on investment (ROI) […]
