IS SENTIMENT ANALYSIS ONLY FOR TOP BRANDS? – EaseSocial
Are you ever tormented by the fact that what would happen if your customers stop buying your products or services? Or the fact that your customers are displeased with you and some improvements are required in your offerings? Or are you one of those who think social media is a waste of time because ignoring social media doesn’t make you invisible but infact makes you vulnerable as conversations about your brand, Good or Bad will continue happening across social media. (Do read how a restro bar in Gurgaon was destroyed by Social Media: http://bit.ly/151Ht9h)
Here’s where sentiment analysis comes into picture. Sentiment analysis is gauging the overall attitude towards something based on opinions or attitudes. It is false when we say that people connect exclusively with top brands. Even if you are one of the top brands in your field, it is a monstrous task to engage with the target audience. The consumer can be considered self-interested and self-involved, who expresses himself only when he is overwhelmed or exceptionally happy with the product or service. Moreover, market analyzing firms cost you an arm and a leg, but to conduct an online analysis, you just need a good online marketing campaign that has a win-win situation for you and your potential customer. Hitherto, sentiment analysis was believed to be tailor-made for top brands, a huge scope has been seen for start-ups.
Start-ups require a thorough market survey so that they know the wants and requirements, and the challenges faced by potential customers, so that they advantageously exploit those gaps in the society and bring in a product that is beneficial for both. Moreover, they need to understand the segments and niches in the market for targeting better, and hence, positioning it. Therefore, it is essential for them to conduct a sentiment analysis.
So, how can you find a convenient way to analyze the sentiments? Here’s where EaseSocial comes to the rescue. The variety of analyzing tools not only gives you reports about the quantum and characteristics of responses, but also provides you ease to come to the required conclusions. Then, you can also gauge the number of likes, comments and shares.
• The demographic analysis of EaseSocial assists you about the composition of the customers. Hence it becomes quite easy for you to analyze the segments in the market. In this, it gives the report of the number of males and females following you. With our world-class technology, you will be able to read between the lines (in its literary meaning) and understand the respective sentiments expressed by their comment and shares.
• The word cloud features the words that appear most in your search results that gives you an idea about the keywords that generated most sentiments.
• The comparison between two or more keywords also helps you to determine what our customers actually want.
• The reports that are generated on hourly and daily basis will help you to identify the success and failure of each campaign conducted.
Hence, with investment, that just costs you peanuts, you will certainly be able to understand your market well, and, reap benefits.
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IS SENTIMENT ANALYSIS ONLY FOR TOP BRANDS? – EaseSocial
