Big data and retail: saviour or sham? | Technology | theguardian.com

It seems like there isn’t a day that goes by without yet another report proclaiming big data as an absolute necessity for retailers and small-to-medium business (SMB) owners, but these claims risk ignoring both the existing challenges of the industry, as well as the bigger picture.In fact, some analysts go as far as to claim that big data is nothing […]