Social Network Big Data Lens Target Ads – Business Insider

Cooper Smith

Aug. 18, 2014, 11:05 AM
935
BI Intelligence
The average global internet user spends two and a half hours daily on social media, and information on their activity — gathered under the catch-all ‘big data’ — reveals a great deal about what makes them tick.
Now, social networks are making significant investments in putting this data to work to deliver personalized content, and […]