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Leveraging Customers On Social Media 2 – Business Insider

BIISocial media can be brands’ best friend or worst enemy. Today’s customer or client is absorbing and broadcasting information all day long and much of what they’re saying has to do with brands, whether they’re endorsing a certain product or complaining about a recent customer service experience.
But most brands and businesses don’t actually communicate with their customers on social¬†[…]