Big Data has a lot of potential for true personalized one-to-one marketing. Combining different data sets to create a detailed view of your customers is a powerful tool to increase your sales and increase your conversion rates. Combining customer data with social data and mobile data, the ‘Data-triangle‘ as I explained earlier, can provide you with valuable customer insights. Quite […]
Gcl States Moving Social Sentiment Beyond Hype To Reality At Text Analytics World San Francisco by Vosgcl | 0 Comments | 20 Views | 0/5 Rating | Print This Article35 articles online.
Jan 22nd, 2014
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San Francsico, CA, January 23, 2014 – […]
Yesterday I was invited to the UK launch of a new personalised video platform, created by Dutch company Rednun.Rednun claims that if you want the biggest impact possible for the maximum number of people, you can’t do it by producing just one video and uploading it on a shared video platform. You need to personally tailor each video for every individual […]
The marketing world has been buzzing this week about a new study from
social superstar Coca-Cola. Despite the brand’s massive social
following and celebrated dedication to highly-sharable content, recent analysis by the Coke team found that online buzz had no measurable impact on short-term soft drink sales.Many clung to the study’s findings that TV and display ads showed
more sales […]
