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Lower-Than-Expected Guidance Sends Raytheon Company (RTN …

By: Martin BlancPublished: Jan 29, 2015 at 1:12 pm EST

Raytheon Company (NYSE:RTN) released its fourth-quarter (4QFY14) financial performance before the market opened on Thursday. Raytheon reported a beat on earning per share (EPS), but missed profit forecast estimates; following the news, the stock is down by 5.7% as of 12:45 PM EST.The company reported revenue of $6.14 billion, showing an […]

STTG Market Recap Jan 9, 2015 – Stock Trading To Go

Final reminder! Please take our quarterly reader survey here; just 3 quick questions to help us continue to serve you.  Even  if you have taken it in previous quarters please do so again.  Thanks!Watch tonight’s video market recap on my Ticker.tv channel, Mark333.Friday closed out a very volatile week as two big down days were offset by two big up […]

Social Media Analytics Gain Popularity as Need to Gauge …

MOUNTAIN VIEW, Calif. – Dec. 19, 2013 – Companies are recognizing the value of social media as a marketing and brand management tool, as well as customer service and support channel. Social media is also becoming a core consumer and business-user forum. Consequently, social media analytics emerged as a popular tool to measure social-site traffic, but more importantly, to obtain […]

“Buzz” vs. Sentiment – Word of Mouth's Most Important Distinction

The marketing world has been buzzing this week about a new study from
social superstar Coca-Cola. Despite the brand’s massive social
following and celebrated dedication to highly-sharable content, recent analysis by the Coke team found that online buzz had no measurable impact on short-term soft drink sales.Many clung to the study’s findings that TV and display ads showed
more sales […]