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Exec Tells How to Track and Understand Customer Sentiment

Sarang Panchal, Chief Executive Officer, MRSS IndiaThis year, Sarang Panchal moved into the chief position at MRSS India, the Indian division of Asia’s largest market research institute, Majestic MRSS. He brings to the position more than two decades of market research experience, from sales forecasting to advertising campaign assessment. Panchal also has focused on customer sentiment—the opinions and criticisms that […]

Stock Market News for July 29, 2014 – Zacks Investment Research

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The 4 V's in Big Data for Digital Marketing – Business 2 Community

Image credit: www.datameer.comDigital marketing professionals declare big data as the next BIG thing in digital marketing. In the past years, only a few marketers take the time to keep tabs on the big data flowing across the different aspects of their marketing campaigns. This time around, there is no way of stopping the surge of big data explosion upon the […]

The Sentiment Behind the Chatter — IBMdatamag.com

Social media has captured business owners’ attention worldwide, and it continues to be bolstered by massive volumes of big data. While Facebook, Twitter, or any forum or blog offers platforms for communities to gather and share opinions and ideas about products, services, and the like, the content and context are often not clear and completely devoid of emotion. Based on […]