Ahead of next week’s #SMWF Europe we speak to Luke Moore, European sales director at Crimson Hexagon to find out about how the company is helping businesses learn more from social media conversations. Social media has long been referred to as the world’s biggest focus group and its potential for learning more about the customer has always been huge. In fact […]
In their best-selling 2013 book Big Data: A Revolution That Will Transform How We Live, Work and Think, authors Viktor Mayer-Schönberger and Kenneth Cukier selected Google Flu Trends (GFT) as the lede of chapter one. They explained how Google’s algorithm mined five years of web logs, containing hundreds of billions of searches, and created a predictive model utilizing 45 search […]
Some of you may remember the “Google Flu” effort, where the company was going to try to track outbreaks of influenza in the US by mining Google queries. There was never much clarification about what terms, exactly, they were going to flag as being indicative of someone coming down with the flu, but the hype (or hope) at the time […]
Big data support is becoming big business. Companies large and small are kicking the tires on big data projects and quickly realizing that scaling Hadoop clusters, NoSQL databases and other big data technologies is hard to do. Much like the evolution of data center hosting, which blossomed when businesses realized their DIY efforts did not drive the anticipated ROI, managed […]
Four Vs of big data – image ShutterstockOne of the themes of this year’s main European IT exhibition, CeBIT, was Big Data. In fact, it’s one of the core themes of most events I’ve been attending the last months. Big Data is everywhere: marketing, analytics, information management, healthcare, the list goes on. And despite discussions and debates in the area […]
[at noodls] – Tableau Software, Inc. (NYSE: DATA) announced today the pricing of its underwritten public offering of 4,000,000 shares of Class A common stock at a price to the public of $89.25 per share. In addition, … moreView todays social media effects on DATAView the latest stocks trending across Twitter. Click to view dashboardSee who Tableau is hiring next, […]
[PR Newswire] – SEATTLE, March 20, 2014 /PRNewswire/ — Tableau Software, Inc. (NYSE: DATA) announced today the pricing of its underwritten public offering of 4,000,000 shares of Class A common stock at a price to the … moreView todays social media effects on DATAView the latest stocks trending across Twitter. Click to view dashboardSee who Tableau is hiring next, click […]
moreView todays social media effects on DATAView the latest stocks trending across Twitter. Click to view dashboardSee who Tableau is hiring next, click here to view […]
CEO Ben Werther asks: Who needs a gut feeling in business when you’ve got the facts?Platfora says it can analyze all of a company’s data to help executives make better decisions.FORTUNE — The big data startup Platfora announced on Wednesday that it raised $38 million in a series C round led by Tenaya Capital.The round also included Citi Ventures, Cisco, […]
To make marketing data work, you need to be able to measure and understand performance against a standard set of metrics. The challenge lies in marrying data from web analytics with search and social signals, and then being able to tie that to business value (for example, the correlation of search rankings with visits and conversions).Did you know the average […]
