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[…]
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Image credit: veracentra.comCompanies often spend big investment on data analytics. Data mining is known to strengthen the ability of a company to reinforce their online marketing strategies by understanding the needs of their customers and in finding the most effective means of addressing the consumer demands. With loads of data to manage, internet marketing companies need the help of the […]
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Twitter had their first quarterly earnings report after their IPO and came out with strong revenues of $243 mn for Q4, beating the analysts’ estimates of $218 mn.And yet the stock tanked on the markets and Twitter (TWTR) lost a quarter of their market cap or close to $10 bn in value, after the results were announced!What happened? What went […]
I am excited to be presenting in New York at the Sentiment Analysis Symposium. My talk is titled, “Measure and Predict: Lessons in Customer Satisfaction and Loyalty.” Customer satisfaction and loyalty are important variables in today’s business world. Senior executives rely on measures of these variables to make better decisions to help them market to, sell to and service their customers.
Businesses have access to droves […]
One well-accepted gauge of “fear” in the market is the VIX. The VIX typically rises in times of market distress as options traders hedge their positions, thereby causing an increase in the price of implied volatility – leading to a rise in the VIX. Popular ETFs such as VXX are constructed to replicate the value of the VIX. Hence, a […]
One well-accepted gauge of “fear” in the market is the VIX. The VIX typically rises in times of market distress as options traders hedge their positions, thereby causing an increase in the price of implied volatility – leading to a rise in the VIX. Popular ETFs such as VXX are constructed to replicate the value of the VIX. Hence, a […]
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By Darin Wolter, Executive Vice President, Global Sales, MarketwiredIn 2013, Marketwired conducted a survey and reported that investors on Wall Street were catching on to social media. Approximately 70% of investors under the age of 40 believed the SEC ruling to allow companies to distribute through social media was beneficial. It was also 60% of these respondents who used social […]
